Effective brands nowadays realize that the way to succeed is connecting and interesting using the audience. You cannot just capture their attention – you need to learn to ensure that it stays. You would like your audience to remain longer inside your website, interact more along with you in social networking, and effectively remember your logo and get the word out about this with other people.
For this reason most brands now utilize a range of marketing ways of promote their brand. And probably the most enjoyable ways to get this done would be to “game” your brand.
So what does “gaming” your brand mean? Well, it is all about giving incentives for your customers, encouraging these to play, and providing them tangible or intangible rewards. Essentially, people love gaming – getting rewards, winning prizes, unlocking mysteries to uncover something totally new.
Sometimes it isn’t even concerning the incentive or reward, however the game itself. People love being challenged – that they like the excitement of solving a puzzle, plus they love rivaling fellow gamers.
But exactly how would you effectively launch a brandname campaign which includes gaming? Here are a few stuff you should first answer:
1. Does your logo and gaming fit well with one another?
Not every brands and gaming go hands in hands. There are specific services or products that simply don’t fit well with “gamification”, and it will brand’s like this more damage than good when they pursue gaming within their advertising campaign.
However, in case your brand is about fun and creating your personal culture, then adding gaming towards the mix can certainly provide your brand a lift and encourage more interaction involving the logo and your audience.
Consider how gaming suits your brand’s current advertising campaign. Will it appear such as the odd one out, or will it blend well together with your other strategies? Don’t pressure gaming with regard to adding it for your marketing mix – consider how good they fit along with your present plans first.